Regular Brewery

For the Moscow craft brewery and bar Regular Brewery, we developed a visual style for a new line of canned beer aimed at a young and creative audience.

The project included the creation of:

• brewery logo

• packaging design for five types of beer with a unique visual concept for each flavor

Each label conveys the character of the drink through color, style, and graphics. For the fruity Milkshake IPA, we chose an abstract milky‑fruity design in pastel colors. New England IPA received a dark green palette and a reference to The Beatles culture through the slogan “All you need is hop.” One of the varieties — with a daikon aroma — is designed in a Japanese style with illustrations and traditional packaging elements. Two fruit mixes received a conceptual design inspired by the Pantone system, making the product stand out on the shelf.

The result was a bright, memorable packaging line that helped the brand stand out from its competitors. The project received positive feedback and marked the beginning of further cooperation with the client.